Natural (EMS)

Tobacco & LeafEnglish
Definition
The broad middle of the wrapper color range, from light tan through medium brown, marked EMS for English Market Selection in the old three-part shorthand of AMS, EMS, and SMS. Natural simply means the leaf was cured and fermented conventionally, without candela treatment or extended maduro fermentation.
Why it matters
Most cigars sold today are natural, and the term is best read as a negative definition: not green, not maduro.
In context
"The line comes in natural and maduro, and the natural is the one most shops stock deepest."