Cuba1717 - present

Havana

Also known as Habana

The port that turned a farm crop into a brand, and a brand into a state.

$827 million (2024)
Habanos revenue
China, 27 percent of revenue (2024)
Largest market
425 cigar makers (1886)
Partagas workforce
16 cigar plants, 15 September 1960
Factories seized
01Why this place matters

Havana did not grow the leaf that made it famous. The tobacco came overland and by coastal schooner from the Vuelta Abajo, three hundred kilometres west, and Havana did everything after that: sorted it, aged it, rolled it, boxed it in cedar, banded it, and shipped it out through the harbour under the Morro. That division of labour is the city's whole story. The name Habano attached to the place of dispatch rather than the place of cultivation, and it is the reason a Cuban cigar is identified by a city that has almost no tobacco fields of its own.

The nineteenth-century factory floor made Havana a political city as well as an industrial one. Rollers worked in a galera, a long open hall with benches in rows, and from about 1865 they paid a lector out of their own wages to read to them from a platform - newspapers in the morning, novels in the afternoon. Spanish authorities understood the arrangement well enough to suppress it. The men on those benches were literate, organised, and dangerous, and when they were driven out by war and depression they carried the galera, the lector and the politics to Key West, Tampa and Mexico.

After 1959 the industry was taken over and its owners scattered. On 15 September 1960 the government seized sixteen cigar factories, fourteen cigarette plants and twenty tobacco warehouses; the families who had run Partagas, H. Upmann and Hoyo de Monterrey left, mostly for Florida, the Canary Islands, Honduras, Nicaragua and the Dominican Republic, and rebuilt the brand names abroad. Havana kept the buildings, the leaf and the trademarks in most of the world, and lost the American market on 7 February 1962. Both halves of that split are still commercially live sixty years later.

02Timeline
1717
The Spanish crown imposes the estanco, a state monopoly on Cuban tobacco, and growers in the districts around Havana rise against it.
1817
A royal decree ends the monopoly and private cigar houses multiply across the city.
1834
Por Larranaga is founded, one of the earliest Havana brands still in production.
1844
Hermann Dietrich Upmann, a German banker who arrived the previous year, buys a factory and starts H. Upmann.
1845
The Catalan Jaime Partagas opens the Real Fabrica de Tabacos Partagas on Calle Industria.
1865
Saturnino Martinez organises the first regular readings to cigar workers, founding the lector tradition.
1886
Partagas employs 425 cigar makers, among the largest workforces in the city.
1922
The Upmann bank collapses after fraud charges and J. Frankau and Co. buys the brand and factory at auction.
1960
On 15 September the state seizes 16 cigar factories, 14 cigarette plants and 20 tobacco warehouses.
1962
The United States embargo takes effect on 7 February, closing the largest single market for Havana cigars.
1966
Cohiba is created at El Laguito, initially made only for Fidel Castro and for diplomatic gifts.
1982
Cohiba goes on public sale for the first time, and at first only in Spain.
2024
Habanos reports record revenue of 827 million dollars, up 14.7 percent, with China its largest market.
03Tobacco & production

Havana is a finishing and dispatch city rather than a growing one. Leaf arrives cured and fermented from Pinar del Rio and, in smaller volumes, from the Partido and Remedios zones, and is graded, stripped and aged in the city's warehouses before it reaches a galera. The classification system that decides a cigar's blend - volado, seco, ligero for filler, capote for binder, capa for wrapper - is applied here, and the final quality control, banding and boxing are done here too. What the world buys as a Habano is a Havana assembly of a western Cuban harvest.

04Key figures
Jaime Partagas
Catalan manufacturer who opened his factory in 1845 and died in 1868 on one of his own tobacco plantations.
Hermann Dietrich Upmann
German banker who founded H. Upmann in 1844 and is credited with shipping cigars in sealed cedar boxes.
Saturnino Martinez
Printer and journalist who launched the workers' paper La Aurora and set the factory reading tradition in motion around 1865.
Fernando Ortiz
Anthropologist whose 1940 Cuban Counterpoint made tobacco and sugar the two poles of Cuban identity.
Ramon Cifuentes
Ran Partagas until the 1960 seizure, refused an offer to direct all Cuban factories, left the country and later taught Cuban rolling method abroad; died in 2000 aged 91.
Eduardo Ribera
Roller whose unbranded cigar reached Fidel Castro and who helped establish El Laguito and the blend that became Cohiba.
05Factories
Real Fabrica de Tabacos Partagas
Founded 1845 at Calle Industria 520, behind the Capitolio, and renamed Francisco Perez German after nationalisation. Its brands include Partagas, Bolivar, Ramon Allones and La Gloria Cubana; the building is the most recognisable cigar address in Cuba.
El Laguito
A former private mansion in the Miramar district converted to cigar production in the 1960s. Cohiba was created here and the factory has kept the brand's most prestigious sizes, along with Trinidad Fundadores from 1980.
Antonio Briones Montoto
Built in 1914 at Padre Varela 852 in Centro Habana and long the Romeo y Julieta house. It now turns out H. Upmann and runs a training school that puts hundreds of young rollers through the trade.
La Corona
Officially Miguel Fernandez Roig, in Cerro; a cigarette plant converted to handmade cigar production in 2000. It makes Hoyo de Monterrey, Punch, Cuaba, Por Larranaga and San Cristobal de la Habana.
H. Upmann / Jose Marti
The Upmann works, later renamed for Jose Marti, was the brand's home for most of the twentieth century before production was consolidated into other Havana factories in the 2000s.
06Culture

The galera is the social unit: rows of benches, a foreman's desk, and a raised chair for the lector, who was chosen and paid by the rollers rather than the firm and could be voted out if the performance flagged. Readers worked through the daily press, then serialised novels, and the habit of naming cigars after books - Montecristo above all - comes directly off those benches. Rollers are allotted a daily smoke, the fuma, and the trade has its own vocabulary of tools and grades that outsiders rarely hear. Since 1999 the Festival del Habano each February has layered a second, commercial ritual on top of the older one, bringing buyers from dozens of countries for factory visits and a humidor auction.

07Rolled here
reported4.875 × 50

Bolivar Royal Corona

Bolivar
FullCuba wrapper

A robusto-format Habanos vitola from one of Cuba's boldest, most ligero-forward marcas - Bolivar is widely regarded among the strongest brands in the Habanos portfolio. Founded around 1901-1902 by Jose F. Rocha and named for independence leader Simon Bolivar. Named Cigar Aficionado's Cigar of the Year for 2006 at 94 points.

verified4.75 × 52

Cohiba Behike BHK 52

Cohiba (Cuban)
MediumCuba wrapper

Smallest ring gauge of the three-vitola Behike range and the mildest of the three; built around medio tiempo, the leaf found atop only some plants, and finished with the line's signature pigtail cap.

verified7 × 47

Cohiba Esplendidos

Cohiba (Cuban)
FullCuba wrapper

The largest Linea Clasica vitola and long treated as Cohiba's benchmark Churchill; a fixture of Cigar Aficionado's Top 25 lists across multiple decades.

verified5.9 × 52

Cohiba Siglo VI

Cohiba (Cuban)
FullCuba wrapper

Added to the Siglo range in 2002 as its largest ring gauge; also offered in an aluminum tubo, and one of the vitolas most associated with the Behike-era Cohiba style.

reported3.5 × 44

H. Upmann Half Corona

H. Upmann
MediumCuba wrapper

A quick petit corona format and one of the steadiest sellers in the Habanos catalogue; commonly sold in tins of five.

reported5.6 × 46

H. Upmann Magnum 46

H. Upmann
FullCuba wrapper

Placed on Cigar Aficionado's Top 25 in 2004; historically shipped without an individual cigar band, unusual for a regular-production Habanos line.

reported6.25 × 50

H. Upmann Magnum 50

H. Upmann
Mild-MediumCuba wrapper

The wide-ring companion to the Magnum 46, generally rated milder and more approachable than most Cuban Upmann formats.

reported6.125 × 52

H. Upmann No. 2

H. Upmann
MediumCuba wrapper

A Habanos pyramid predating Cuba's 1960 nationalization, still hand-rolled at the Jose Marti factory in Havana - the former H. Upmann factory building. The brand itself dates to 1844, founded by German banker Hermann Upmann; ownership passed to Menendez y Garcia in 1937, the same family behind Montecristo. Named Cigar Aficionado's Cigar of the Year for 2022 at 98 points.

verified5.375 × 52

Montecristo Edmundo

Montecristo
Medium-FullCuba wrapper

Rolled at the H. Upmann factory and introduced in 2004 to give the thin classic line a wide-ring modern format; recent production shows more spice and coffee than the milder early releases.

verified6.125 × 52

Montecristo No. 2

Montecristo
FullCuba wrapper

The brand's pointed pyramid and arguably the most famous vitola in Cuban cigars; the tapered head channels smoke and concentrates the blend's leather and coffee notes.

reported5.125 × 42

Montecristo No. 4

Montecristo
Medium-FullCuba wrapper

Widely cited as the best-selling handmade cigar in the world; the Mareva size keeps the blend approachable while still showing the house's leather and cedar character.

reported5.75 × 39

Partagas Culebras

Partagas
Cuba wrapper

Three culebra-format panetelas braided together and banded as one, sold only through La Casa del Habano and Habanos Specialist retailers. 'Culebra' is Spanish for snake. The format dates to before 1960, originally a roller's daily ration shaped so it could not be passed off as regular stock; Partagas reintroduced it as a totalmente a mano (fully hand-rolled) edition in 2007. Meant to be untied and shared - one of three identical panetelas per smoker - rather than smoked as a single unit.

verified7.6 × 49

Partagas Lusitania

Partagas
MediumCuba wrapper

A 1995 blend change softened this double corona from a very powerful smoke into today's milder, creamier profile; dimensions were also trimmed slightly from the pre-1976 50 x 184mm format.

verified4.875 × 50

Partagas Serie D No. 4

Partagas
MediumCuba wrapper

Cuba's original wide-ring robusto and the size most credited with popularizing the shape internationally; consistently one of Cigar Aficionado's top-rated Habanos.

verified4.375 × 42

Partagas Shorts

Partagas
FullCuba wrapper

A Minuto-format short smoke that punches well above its size; a favorite for showing Partagas's characteristic strength in under 30 minutes.

reported7 × 47

Romeo y Julieta Churchills

Romeo y Julieta
MediumCuba wrapper

The Julieta No. 2 shape that gave the vitola its English name; rolled at the Briones Montoto factory as a Cuban puro from Vuelta Abajo leaf. No legal US retail price exists due to the embargo.

reported4.9 × 50

Romeo y Julieta Short Churchills

Romeo y Julieta
MediumCuba wrapper

Launched in February 2006 at the 8th Habano Festival to give the brand a true robusto-format cigar; Habanos lists it at 124mm x 50 ring gauge, almost identical to the standard Robustos vitola.

reported5.1 × 55

Romeo y Julieta Wide Churchills

Romeo y Julieta
MediumCuba wrapper

Introduced by Habanos in 2010 at a notably fat 55 ring gauge, described in the launch press release as shorter and thicker than the classic Churchill.